Jai Alai Package Redesign

My first-ever beer can design. It’s been a line item on my career bucket list for a very long time now, and the stars finally aligned when Jai Alai came to McJ for a redesign.

Jai Alai has a large cult following in the craft beer arena, so in an effort to avoid ostracizing their most diehard fans while attracting new ones, we opted to take their most recognizable assets and crank them up to one thousand. The green, the orange, the horizontal color split and an McJ-redrawn Jai Alai logo all make for an attention-grabbing packaging system on shelves. We also added in some gold, because gold is very cool.